Aims Marketing department earns silver in national awardsSubmitted on: 04-09-2010
Aims Community College recently won a silver award in the Novelty Advertising category of the Paragon Awards from the National Council for Marketing and Public Relations. This is the largest national contest for marketing material from community colleges in North America. The contest receives thousands of entries. The winning entry was for an advertisement placed in restaurant bathrooms throughout Weld County. The ad, designed by Aims Staff Specialist Bethany DuBois, mimicked bathroom graffiti with doodles and catchy phrases such as "Welders make sparks fly" and "Aims students do it with class." "We received many positive comments about this ad from the community," said Marketing and Public Information Office Director Jared Fiel. "It certainly increased the visibility of Aims throughout Weld County and drove home the points of the benefits of getting a college education in a fun way." Designer Bethany DuBois said it was an honor to accept the award for the college. "It's just great to get this national recognition for doing something that I love," she said. "Our Marketing department is always coming up with great ideas and really cool designs to promote all of the outstanding things that are going on at Aims. I'm just pleased to be a part of such a great team."
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