Marketing

Aims “Byte Me” ad takes national honors

Submitted on: 03-31-2005

Aims Community College took third place for best print ad in the prestigious national Paragon Awards competition. The awards were announced in Minneapolis on March 15 at the annual conference of the National Council for Marketing and Public Relations, an affiliate council of the American Association of Community Colleges. The ad’s headline and graphics were designed by Connie Osaki-Hansen, graphic designer, and the body copy was written by Mark Olson, director of public information. The ad was part of the fall semester ad campaign and ran in the daily and weekly newspapers in northern Colorado. “I really enjoyed working on this series of ads,” Osaki-Hansen said. “We were going for the younger audience, so we stepped out of our boundaries a little bit. The response we got from it was really great.” The Paragon Awards recognize outstanding achievement in communications at community, junior and technical colleges. It’s the only national competition of its kind that exclusively honors excellence among marketing and public relations professionals at two-year colleges. This is the twentieth anniversary of the national awards. “This award is especially meaningful because the print ad category is one of the most competitive of the 41 Paragon categories,” Olson said. “It reinforces our belief that Aims’ marketing efforts are some of the best in the nation.” Call Aims today at (970) 330-8008 or visit www.aims.edu for more information on how to register for classes. Aims Community College is an EEO/AA Employer Aims Community College is one of the largest and most comprehensive two-year colleges in Colorado. Founded in 1967 in Greeley, Aims has since established additional campuses in Fort Lupton, Loveland and Fort Collins. Curriculum now includes 2,000 day, evening and weekend courses for 14,000 students annually.



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