Find Resources by Subject
Subject Guide - Marketing
Compiled by Ellen Willis, Business and Marketing Librarian Liaison.
Updated 2006.
Selected Reference Books
REF HA 3001 .B 875 Business Statistics of the United States
REF HF1001 .C 63 A Dictionary of Business and Management
REF HF 5383 .N 622 Gallery of Best Resumes for People Without a
Four-Year Degree
REF HD 5724 .A 585 America's Top 300 Jobs
REF HF 5726 .S 42 The AMA Handbook of Business Letters
Selected Circulating Books
HB 74.P8 L479 2005 Freakonomic
HD 59 .L485 2002 Guerrilla Publicity: Hundreds of Sure-Fire Tactics
to Get Maximum Sales for Minimum Dollars
HD 62.5 .M387 2005 Business for Beginners
HD 259 .F58 2005 House Poor
HD 9969.S6 R58 2006 Travels of a T-shirt in the Global Economy
HD 9980.5 B368 Professional Services Firm Bible
HF1359 .F74 2000 Lexus and the Olive Tree
HF 5389 .M67 2006 Kiss, Bow, or Shake Hands: The Best selling Guide
to Doing Business in More Than 60 Countries
HF 5415.1265 .B765 2006 How to Use the Internet to Advertise, Promote
and Market Your Business or Web Site-- With Little or No Money
HF 5718.22 .J433 2005 Life is a Series of Presentations
HG 540 .F73 2004 Raw Deal: How Myths and Misinformation About Deficits,
Inflation, and Wealth Impoverish America
FTLC HM846 .F74 2005 The World is Flat
Full-Text Books Online
Doing Business in . .
.
Financial Terminology
The Library's books that are of interest to our Business students
are primarily in electronic format. Use the link below to access
full text books in an electronic format.
NetLibrary
This database includes access to such titles as Creating and
Dominating New Markets, Credibility Marketing: Build Your Business
By Becoming a Recognized Expert, Cybertalk that Sells, Fundamentals
of Business-to-business Sales and Marketing, How to Write a Successful
Marketing Plan, Precision Marketing: The New Rules for Attracting,
Retaining, and Leveraging Profitable Customers.
World Economic
Outlook Reports
World
Factbook
Print Magazines in Kiefer Library
Business Week
Colorado Biz
Forbes
Fortune
Inc,
International Economy
Newsweek
Strategic Finance
Time
U. S. News & World Report
The Library’s subscriptions to magazines that are of interest
to our Business students are primarily in electronic format. Full-text
articles are available in electronic formats through online databases.
(see below)
Magazine, Journal & Newspaper
Article Databases or Online Periodicals
Academic
Search Premier | Off-Campus
Access
Magazine, periodical, journal and newspaper articles, in both full-text
and citation format.
AdWeek
bizjournals
International
Market Review
LexisNexis | Off-Campus
Access
Newspaper and periodical articles. Full-text documents from news,
business, legal, medical and reference publications. Company dossiers,
financial reports, profiles, and analyst reports.
Marketing Resource
Center
Northern Colorado Business Report
Proquest
Research Library | Off-Campus
Access
Magazine, periodical, journal and newspaper articles, in both full-text
and citation format.
Other Library
Materials
Videos/DVD
FTLC Ref HD62.15 .Q35 1991 VHS Quality ... or Else
Searching the Library Catalog
The above titles are just a few of the resources available for you.
The Kiefer Library Catalog, http://tlc.aims.edu/ provides
access to resources available at Aims Community College. Use the
following subjects (Library of Congress) and keywords to search in
the library catalog:
business, customer, financial, industry, management, markets, marketing,
sales
Selected Web Resources
Ad Council
Campaigns
AdForum
Advertising Age
Advertising Educational
Foundation
Advertising
Principles
American
Fact Finder
KnowThis?
Neilsen Media
Research
Small Business Administration
Trade Development
Selected Statistical
Resources
Bureau of Economic Analysis
Federal Reserve System
Foreign Trade
Statistics
International Trade Administration
Statistics
about Business Size
U. S. Census Bureau
Selected Online Images and
Other Media
Advertising Museum
Ad*Access
Emergence of Advertising
in America 1850-1920.
Museum of
the Moving Image Online Exhibitions
Sign Museum
Other Library Catalogs
Colorado State University
Loveland Public Library
Prospector: Colorado Unified
Catalog
University of Northern College Library
Catalog
High Plains Library District
Windsor-Severance
Library District
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