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by Subject
Library Subject Guide – Marketing
Compiled by Ellen Willis, Business and Marketing Librarian Liaison. Updated 2011.
Selected Web Resources
Ad Council Campaigns
AdForum
Advertising Age
Advertising Educational Foundation
American Fact Finder
KnowThis?
Neilsen Media Research
Small Business Administration
Trade Development
Selected Statistical Resources
Bureau of Economic Analysis
Federal Reserve System
Foreign Trade Statistics
International Trade Administration
Statistics about Business Size
U. S. Census Bureau
Selected Online Images and Other Media
Advertising Museum
Ad-Access
Emergence of Advertising in America 1850-1920.
Museum of the Moving Image Online Exhibitions
Sign Museum
Magazine, Journal & Newspaper Article Databases or Online Periodicals
The Library's subscriptions to magazines that are of interest to our Business students are primarily in electronic format. (See above). Full-text articles are available in electronic formats through online databases.
Academic Search Elite | Off-Campus Access
Proquest Research Library | Off-Campus Access
LexisNexis | Off-Campus Access
AdWeek
bizjournals
Marketing Resource Center
Northern Colorado Business Report
Print Magazines in Kiefer Library
The Library's subscriptions to magazines that are of interest to our Marketing students are primarily in electronic format. (See above). Full-text articles are available in electronic formats through online databases.
5280
Black Enterprise
Boomberg Business Week
CGW – Consumer Graphics World
Colorado Biz
Communication Arts
Consumer Reports
Forbes
Fortune
Office Pro
Strategic Finance
Time
Full-Text Books Online
NetLibrary
This database includes access to such titles as:
Marketing Strategy Desktop Guide, Web Copy That Sells, Sales and Marketing Resumes for $100,000 Careers, Marketing Without Advertising, 101 Ways to Promote Your Web Site, Key Marketing Skills, Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds, Advertising to Children On TV, Sport, Culture and Advertising, Careers in Advertising, Power to Predict, Why Customers Come Back, Social and Cognitive Impacts of E-commerce On Modern Organizations, Why of Consumption.
U.S. Small Business Administration-E Books and Publications
Selected Books
| REF HF 1001. C63 2006 |
A Dictionary of Business and Management |
| REF HF 3161. C6 C64 |
Colorado Business Directory |
| REF HF 5065. C6 N67 2010 |
Northern Colorado Business Book of Lists |
| HC 79.C6 2006 |
Marketing to Women |
| HD 62.7 T43 |
Elements of Small Business |
| HD 69. B7 2006 |
Brand Hijack |
| HF 1001 .C63 2009 |
A Dictionary of Business Management |
| HF 1001 .F78 2007 |
Dictionary of Business Terms |
| HF 5386.H864 2010 |
Delivering Happiness: A Path To Profits, Passion and Purpose |
| HF 5415.I26 M556 2009 |
YouTube for Business |
| HF 5415.I265 S393 2007 |
New Rules of Marketing and PR |
| HF 5415.L477 2007 |
Guerrilla Marketing |
| HF 5415.5 A6 2010 |
The 24-Hour Customer: New Rules for Winning in a Tim-Starved, Always-Connected Economy |
| HF 5415.5 M1833 2007 |
Citizen Marketers |
| HF 5438.25 J36 2010 |
The Referral Engine: Teaching Your Business To Market Yourself |
| HF 5823.C5977 2008 |
Provocateur: Images of Women and Minorities in Advertising |
| HF 5827.95 H84 2005 |
Buzzmarketing |
| HG 4521 2010 |
Smarter Than the Street: Invest and Make Money in Any Market |
| TR 690.4 L46 2007 |
Advertising Photography |
Other Library Materials
Video/DVD
| DVD HF5813 .U6 P48 2004 |
Persuaders |
| DVD HQ 799.2 .M35 M425 2005 |
Merchants of Cool |
Searching the Library Catalog
The above titles are just a few of the resources available for you. The Kiefer Library Catalog, http://tlc.aims.edu, provides access to resources available at Aims Community College. Use the following subjects (Library of Congress) and keywords to search in the library catalog:
marketing, consumer, advertising, customer.
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