Find Resources by Subject

Subject Guide - Marketing

• Selected Reference Books
• Selected Circulating Books
• Full-Text Books Online
• Print Magazines in Kiefer Library
• Magazine, Journal, & Newspaper Article Databases or Online Periodicals
• Other Library Materials
• Searching the Library Catalog
• Selected Web Resources
• Selected Statistical Resources
• Selected Online Images and Other Media
• Other Library Catalogs

Compiled by Ellen Willis, Business and Marketing Librarian Liaison. Updated 2006.

Selected Reference Books

REF HA 3001 .B 875 Business Statistics of the United States

REF HF1001 .C 63 A Dictionary of Business and Management

REF HF 5383 .N 622 Gallery of Best Resumes for People Without a Four-Year Degree

REF HD 5724 .A 585 America's Top 300 Jobs

REF HF 5726 .S 42 The AMA Handbook of Business Letters

Selected Circulating Books

HB 74.P8 L479 2005 Freakonomic

HD 59 .L485 2002 Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

HD 62.5 .M387 2005 Business for Beginners

HD 259 .F58 2005 House Poor

HD 9969.S6 R58 2006 Travels of a T-shirt in the Global Economy

HD 9980.5 B368 Professional Services Firm Bible

HF1359 .F74 2000 Lexus and the Olive Tree

HF 5389 .M67 2006 Kiss, Bow, or Shake Hands: The Best selling Guide to Doing Business in More Than 60 Countries

HF 5415.1265 .B765 2006 How to Use the Internet to Advertise, Promote and Market Your Business or Web Site-- With Little or No Money

HF 5718.22 .J433 2005 Life is a Series of Presentations

HG 540 .F73 2004 Raw Deal: How Myths and Misinformation About Deficits, Inflation, and Wealth Impoverish America

FTLC HM846 .F74 2005 The World is Flat

Full-Text Books Online

Doing Business in . . .

Financial Terminology

The Library's books that are of interest to our Business students are primarily in electronic format. Use the link below to access full text books in an electronic format.

NetLibrary
This database includes access to such titles as Creating and Dominating New Markets, Credibility Marketing: Build Your Business By Becoming a Recognized Expert, Cybertalk that Sells, Fundamentals of Business-to-business Sales and Marketing, How to Write a Successful Marketing Plan, Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers.

World Economic Outlook Reports

World Factbook

Print Magazines in Kiefer Library

Business Week
Colorado Biz
Forbes
Fortune
Inc,
International Economy
Newsweek
Strategic Finance
Time
U. S. News & World Report

The Library’s subscriptions to magazines that are of interest to our Business students are primarily in electronic format. Full-text articles are available in electronic formats through online databases. (see below)

Magazine, Journal & Newspaper Article Databases or Online Periodicals

Academic Search Premier | Off-Campus Access
Magazine, periodical, journal and newspaper articles, in both full-text and citation format.

AdWeek

bizjournals

International Market Review

LexisNexis     |     Off-Campus Access
Newspaper and periodical articles. Full-text documents from news, business, legal, medical and reference publications. Company dossiers, financial reports, profiles, and analyst reports.

Marketing Resource Center

Northern Colorado Business Report

Proquest Research Library  |  Off-Campus Access
Magazine, periodical, journal and newspaper articles, in both full-text and citation format.

Other Library Materials

Videos/DVD
FTLC Ref HD62.15 .Q35 1991 VHS Quality ... or Else

Searching the Library Catalog

The above titles are just a few of the resources available for you. The Kiefer Library Catalog, http://tlc.aims.edu/ provides access to resources available at Aims Community College. Use the following subjects (Library of Congress) and keywords to search in the library catalog:

business, customer, financial, industry, management, markets, marketing, sales

Selected Web Resources

Ad Council Campaigns
AdForum
Advertising Age
Advertising Educational Foundation
Advertising Principles
American Fact Finder
KnowThis?
Neilsen Media Research
Small Business Administration
Trade Development

Selected Statistical Resources

Bureau of Economic Analysis
Federal Reserve System
Foreign Trade Statistics
International Trade Administration
Statistics about Business Size
U. S. Census Bureau

Selected Online Images and Other Media

Advertising Museum
Ad*Access
Emergence of Advertising in America 1850-1920.
Museum of the Moving Image Online Exhibitions
Sign Museum

Other Library Catalogs

Colorado State University
Loveland Public Library
Prospector: Colorado Unified Catalog
University of Northern College Library Catalog
Weld Library District
Windsor-Severance Library Distric