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Marketing Management Certificates

Aims offers two marketing management certificates, one covering marketing basics and the other combining marketing and management classes. Course credits from both certificates can apply toward an associate degree program at Aims.

Marketing Basics Certificate

Gain skills in the fundamentals of marketing with this marketing management certificate program. Learn the basics of marketing, sales and advertising and how they interrelate to support business growth.

Row Groupings Certificate Requirements: Credits
required

Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. Three credits.

3
required

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Three credits.

3
required

Examines the principles and practices of advertising and its relationship to business in the promotion of a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy, and ethical considerations. Three credits.

3
Total Credits for Certificate 9

Marketing Management Certificate

The Marketing Management Certificate prepares you for a career in management with an emphasis in marketing. Learn the basics of marketing, sales and advertising and gain skills in leadership, corporate ethics, supervision and conflict management.

Row Groupings Certificate Requirements: Credits
required

Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. May be taken concurrently with CCR 093. Three credits.

3
required

Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Three credits.

3
required

Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. One credit.

1
required

Provides an overview of the contemporary issues, theories, and principles used to effectively manage human resources. Topics covered include job analysis and design, talent acquisition and retention, planning and recruiting human resources, selecting employees, job placement, employee training and performance management, selecting employees, compensation and benefits, and retaining employees. Three credits.

3
required

Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Three credits.

3
required

Provides an overview of the principles of management. Emphasis is on the primary functions of planning, organizing, staffing, leading and controlling with a balance between the behavioral and operational approaches. Three credits.

3
required

Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Three credits.

3
required

Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. Three credits.

3
Choose one of the following:  Choose one of the following courses:
required

Presents proper techniques in negotiation and conflict resolution. Explore the important practices that determine successful negotiation in business. Other key elements discussed are: principles of conflict resolution including business policies, accepted business contracts, labor union contracts, pay raises, and starting salaries. Three credits.

3
required

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Three credits.

3
Total Credits for Certificate 25