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Marketing Management Certificates

Aims offers several business management certificates in management, supervision, real estate and more. Course credits from some certificates can apply toward an associate degree program at Aims – check with your admissions counselor for details.

Marketing Basics Certificate

Gain skills in the fundamentals of marketing with this marketing management certificate program. Learn the basics of marketing, sales and advertising and how they interrelate to support business growth.

Row Groupings Certificate Requirements: Credits
required

Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. Course is not repeatable for credit.

3
required

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Course is not repeatable for credit.

3
required

Examines the principles and practices of advertising and its relationship to business in the promotion of a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy, and ethical considerations. Course is not repeatable for credit.

3
required

Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Course is not repeatable for credit.

3
Total Credits for Certificate 12

Marketing Management Certificate

The Marketing Management Certificate prepares you for a career in management with an emphasis in marketing. Learn the basics of marketing, sales and advertising and gain skills in leadership, corporate ethics, supervision and conflict management.

Row Groupings Certificate Requirements: Credits
required

Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.

3
required

Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.

3
required

Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.

1
required

Provides an overview of the contemporary issues, theories, and principles used to effectively manage human resources. Topics covered include job analysis and design, talent acquisition and retention, planning and recruiting human resources, selecting employees, job placement, employee training and performance management, selecting employees, compensation and benefits, and retaining employees. Course is not repeatable for credit.

3
required

Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.

3
required

Provides an overview of the principles of management. Emphasis is on the primary functions of planning, organizing, staffing, leading and controlling with a balance between the behavioral and operational approaches. Course is not repeatable for credit.

3
required

Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.

3
required

Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. Course is not repeatable for credit.

3
required

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Course is not repeatable for credit.

3
Choose one of the following:  Choose one of the following courses:
required

Presents proper techniques in negotiation and conflict resolution. Explore the important practices that determine successful negotiation in business. Other key elements discussed are: principles of conflict resolution including business policies, accepted business contracts, labor union contracts, pay raises, and starting salaries. Course is not repeatable for credit.

3
required

Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Course is not repeatable for credit.

3
Total Credits for Certificate 28

Digital Marketing Certificate

The Aims 2-semester Digital Marketing Certificate prepares you for an entry-level position delivering successful marketing campaigns in virtually any industry or business sector. Whether you are a student who intends to enter the workforce immediately or apply the credits to a Marketing Management associate degree or a business manager looking for training in digital marketing, this certificate will teach you how to reach and retain new customers and influence their actions to help a company or organization grow. 

Row Groupings Certificate Requirements: Credits
required

Provides an introduction to electronic commerce and the business trends in the dynamic e-commerce environment. This course covers the definition of e-commerce, technology and software requirements, security issues, electronic payment and marketing strategies. This course focuses on what to expect in business-to consumer (B2C) and business-to-business (B2B) e-commerce markets when creating an e-business. Course is not repeatable for credit.

3
required

Explores the complete set of web authoring skills using HTML and/or other languages. The course covers links, backgrounds, controlling text and graphic placement, tables, image maps and forms. Course is not repeatable for credit.

3
required

Focuses on the use of social media as a business srategy and how to match strategy with the goals of the business. This course compares social media marketing with traditional marketing and explores online best practices to futher business goals. Course is not repeatable for credit.

3
required

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Course is not repeatable for credit.

3
required

Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Course is not repeatable for credit.

3
required

Investigates marketing analytics through the optics of a marketing professional. The course focuses on the foundation of marketing analytics by demonstrating an understanding of data management, exploring data analysis and visualization, comparing and contrasting, developing, evaluating and interpretation of models, communicating results to colleagues, clients and executives, and integrating analytics into an organization within a marketing context.  Course is not repeatable for credit. 

3
required

Introduces web site planning, design and creation utilizing HTML through industry-standard development tools [may list specific software]. Emphasis is placed on applying stylistic decisions using cascading style sheets. Web-based considerations regarding color, typography, aesthetics, user interface design, and process integration with visual-based design tools will be explored. Course is not repeatable for credit.

Course Prerequisites

CWB 1010 with a grade of "C' or better, may be taken concurrently

3
required

Provides a project-based introduction of the design process of user experience and user interface. This course emphasizes practical methods and approaches based on user need for solving design problems. Other focuses of the course include user testing and research methods, design prototyping, and design validation. Permission of instructor is required. Course is not repeatable for credit.

Course Prerequisites

MGD 1041 with a grade of "C" or better, may be taken concurrently

3
Row Groupings Select Six Credits from the following list: Credits
required

Introduces the basic concepts and skills of non-linear editing using Final Cut Pro. The student will demonstrate comprehension in various editing techniques and apply the acquired knowledge to exercises in the class. The student will analyze other editors' works for aesthetic and technical merit and develop an understanding of industry standards and expectations. Capturing, outputting, and software integration are covered. Course is not repeatable for credit.

3
required

Introduces the basic concepts and skills of non-linear editing using Avid Media Composer. The student will gain facility in digitizing, compression, inputting, outputting, and software integration as well as the principles of nonlinear editing. The student will demonstrate comprehension in various editing techniques and apply the acquired knowledge to exercises in the class. Course is not repeatable for credit.

3
required

Concentrates on the high-end capabilities of Adobe Photoshop as an illustration, design and photo retouching tool. Students explore a wide range of selection and manipulation techniques that can be applied to photos, graphics and videos. Course competencies and outline follow those set out by the Adobe Certified Associate exam in Visual Communication Using Adobe Photoshop. Course is not repeatable for credit.

3
required

Concentrates on the high-end capabilities of Adobe Illustrator as an illustration, design and vector drawing tool. Students learn how to use the tools to create digital artwork that can be used in web design, print media, and digital screen design. Course competencies and outline follow those set by the Adobe certified Associate exam in Visual Communication using Adobe Illustrator. Course is not repeatable for credit.

3
required

Introduces to digital non-linear video editing. Students will capture, compress, edit, and manipulate video images using a personal computer. Assembly techniques including media management, editing tools, titles, and motion control; transitions and filters, and special effects are explored. Course is not repeatable for credit.

3
required
3
Total Credits for Certificate 30

Supervisory Management Certificate

Learn to navigate the business world and prepare for an entry-level supervisory career. Gain skills in leadership, team building, negotiation and supervision.

Row Groupings Certificate Requirements: Credits
required

Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.

3
required

Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.

1
required

Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.

3
required

Provides an overview of the contemporary issues, theories, and principles used to effectively manage human resources. Topics covered include job analysis and design, talent acquisition and retention, planning and recruiting human resources, selecting employees, job placement, employee training and performance management, selecting employees, compensation and benefits, and retaining employees. Course is not repeatable for credit.

3
required

Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.

3
required

Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.

3
Total Credits for Certificate 16

Introduction to Customer Service and Leadership Certificate

Experience what it takes to work in a public-facing customer service position. Gain skills in time management, team building, human relations in organizations, stress management and leadership as they relate to customer service.

Row Groupings Certificate Requirements: Credits
required

Defines stress in both positive and negative effects. A discussion on how it effects both employees and the workplace. Causes of stress are identified and methods for managing stress are researched and practiced. Course is not repeatable for credit.

1
required

Provides a clear sense of purpose for the following: structured goals, overcome barriers, leverage practical strategies, tools, and techniques to develop and implement an effective time management framework. Course is not repeatable for credit.

1
required

Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.

1
required

Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.

3
required

Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.

3
required

Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Course is not repeatable for credit.

3
Total Credits for Certificate 12

Customer Service and Leadership Certificate

Take a deep dive into customer service and leadership practices. Gain customer relations skills by learning to effectively manage employees and customers.

Row Groupings Program Requirements: Credits
required

Defines stress in both positive and negative effects. A discussion on how it effects both employees and the workplace. Causes of stress are identified and methods for managing stress are researched and practiced. Course is not repeatable for credit.

1
required

Provides a clear sense of purpose for the following: structured goals, overcome barriers, leverage practical strategies, tools, and techniques to develop and implement an effective time management framework. Course is not repeatable for credit.

1
required

Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.

1
required

Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.

3
required

Presents proper techniques in negotiation and conflict resolution. Explore the important practices that determine successful negotiation in business. Other key elements discussed are: principles of conflict resolution including business policies, accepted business contracts, labor union contracts, pay raises, and starting salaries. Course is not repeatable for credit.

3
required

Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.

3
required

Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.

3
required

Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Course is not repeatable for credit.

3
Total Required Program Credits 18
row Select 6 credits from the following list:
required

Examines the communication involved in interpersonal relationships occurring in family, social, and career situations. Relevant concepts include self-concept, perception, listening, nonverbal communication, and conflict. This is a statewide Guaranteed Transfer course in the GT-SS3 category. Course is not repeatable for credit.

3
required

Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.

3
required

Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.

3
required

Explores the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies. Course is not repeatable for credit.

3
required

Covers the fundamentals of financial mathematics. Topics include pricing, taxes, insurance, interest, annuities, amortization, and investments. Course is not repeatable for credit.

3
Total Credits for Certificate 24