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Degree at a Glance

Degree Type

Associate of Applied Science

Location

Greeley Campus

Credits

60-62

Tuition*

In-District
$5,645
In-State
$8,525
WUE
$12,425
Out-of-State
$29,465

*Check Cashier's Office for current tuition rates

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Marketing Management

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Marketing Management

Marketing Management Requirements

Explore the classes that will teach you business fundamentals and the essentials of marketing, advertising and sales. Learn how to put marketing theories into practice to prepare for a career in the creative side of the business world.

The core marketing management associate degree classes combine business and marketing coursework. Study legal and ethical business issues, corporate social responsibility and business management. Learn skills such as team building, negotiation and leadership. Delve into classes in marketing, advertising and sales, with program electives in retailing and consumer behavior. 

Choose general education requirements that support your business-minded career path, including economics, financial math and technical writing. 

Apply Your Associate Degree Towards a Bachelor’s in Marketing Management

Many students choose to pursue a bachelor’s degree in marketing management. Aims currently has an articulation transfer program with two universities. This means that the course credits from your Aims marketing management associate degree can apply toward earning a bachelor’s degree at these four-year institutions.
 

General Education

(Written) Communication

  • Emphasizes the planning, writing, and revising of compositions, including the development of critical and logical thinking skills. This course includes a wide variety of compositions that stress analytical, evaluative, and persuasive/argumentative writing. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.
    3
  • Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.
    3
  • Expands and refines the objectives of English Composition I. Emphasizes critical/logical thinking and reading, problem definition, research strategies, and writing analytical, evaluative, and/or argumentative compositions. This is a statewide Guaranteed Transfer course in the GT-CO2 category. Course is not repeatable for credit.
    Course Prerequisites
    Any Guaranteed Transfer Pathways Introductory Writing Course (GT-CO1) with a grade of "C" or better.
    3
Total (Written) Communication 3

Mathematics

  • Covers the fundamentals of financial mathematics. Topics include pricing, taxes, insurance, interest, annuities, amortization, and investments. Course is not repeatable for credit.
    3
  • Any higher level Math course
Total Mathematics Credits 3

Economics

  • Examines major contemporary socio-economic issues and policies such as drugs and crime, education, health care, poverty and inequality, and globalization. These issues will be explored using economic tools and methods. This is a statewide Guaranteed Transfer course in the GT-SS1 category. Course is not repeatable for credit.
    3
  • This course is a survey of economics. It is designed as a beginning economics class. The course covers economics theories, supply and demand, national income accounting, money and banking, market structures and contemporary economic issues. Course is not repeatable for credit.
    3
  • Focuses on the study of the national economy, emphasizing business cycles and long-run growth trends. Explores how macroeconomic performance is measured, including Gross Domestic Product and labor market indicators. Examines the saving-investment relationship and its relationship to Aggregate Supply and Aggregate Demand. Discusses money and banking, international trade, fiscal and monetary policy. Explores the macroeconomic role of the public sector. This is a statewide Guaranteed Transfer course in the GT-SS1 category. Course is not repeatable for credit.
    3
  • Focuses on the study of individual decision making, emphasizing households, business firms and industry analysis. Explores market models, including competition, monopoly, monopolistic competition and oligopoly. Examines market failure and related efficiency criteria for government intervention. Explores public policy, including labor market issues, poverty and the environment. This is a statewide Guaranteed Transfer course in the GT-SS1 category. Course is not repeatable for credit.
    3
Total Economics Credits 3

Electives

Select two courses (minimum of 6 credits) from the Approved Electives list for the Associate of Arts or Associate of Science degrees, excluding courses with a Career and Technical Education (CTE) prefix.

Total Elective Credits 6
Total General Education Credits 15

Business Education Requirements

  • Introduces accounting fundamentals with emphasis on the procedures and practices used in business organizations. Major topics include the accounting cycle for service and merchandising companies, including end-of-period reporting. Course is not repeatable for credit.
    3
  • Focuses on financial accounting concepts prescribed by Generally Accepted Accounting Principles (GAAP), including financial information for external partners, the accounting cycle process, basic terminology, transaction analysis, internal control systems, and financial statement preparation and analysis. Course is not repeatable for credit.
    3
  • Emphasizes public law, regulation of business, ethical considerations, and various relationships existing within society, government, and business. Specific attention is given to economic regulation, social regulation, labor-management issues, environmental issues, and contract fundamentals. This course analyzes the role of law in social, political, and economic change business environments. Course is not repeatable for credit.
    3
  • Introduces basic to advanced features of spreadsheet software to design and create accurate, professional worksheets for use in business and industry. The course includes entering data, creating formulas, professional formatting, creating charts, creating, sorting and filtering tables, creating and using templates, applying built-in functions, creating pivot tables, applying "what-if analysis" with data tables, creating macros, and using solver features. Course is repeatable for credit under different titles.
    3
  • Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.
    3
Total Business Education Required Credits 12

Degree Requirements

  • Introduces the application of fundamental business principles to local, national, and international forums. This course examines the relationship of economic systems, governance, regulations, and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations, and business ethics. Course is not repeatable for credit.
    3
  • Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.
    3
  • Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.
    1
  • Presents proper techniques in negotiation and conflict resolution. Explore the important practices that determine successful negotiation in business. Other key elements discussed are: principles of conflict resolution including business policies, accepted business contracts, labor union contracts, pay raises, and starting salaries. Course is not repeatable for credit.
    3
  • Provides an overview of the principles of management. Emphasis is on the primary functions of planning, organizing, staffing, leading and controlling with a balance between the behavioral and operational approaches. Course is not repeatable for credit.
    3
  • Presents the development of business and the integration of skills learned in prior business study, including strategy formulation, implementation, and evaluation. Focus is on the coordination of marketing, production, finance, accounting, and ethics and social responsibility to achieve competitive advantage. Course is not repeatable for credit.
    Course Prerequisites
    ACC 1001 or ACC 1021, and MAN 2026 and MAR 2016 with grades of "C" or better.
    3
  • Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. Course is not repeatable for credit.
    3
  • Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Course is not repeatable for credit.
    3
  • Select two of the following four courses:
  • Provides an understanding of the fundamental nature of international business. This course will cover the development of international business; theories and methods of international trade; financing mechanisms and terms used in export documentation and export finance; effects of economic, political and cultural environment on international business and trade; impact of geography on business transactions; impact of legal systems of international business; and developing an effective international marketing strategy. Course is not repeatable for credit.
    3
  • Provides an overview of the contemporary issues, theories, and principles used to effectively manage human resources. Topics covered include job analysis and design, talent acquisition and retention, planning and recruiting human resources, selecting employees, job placement, employee training and performance management, selecting employees, compensation and benefits, and retaining employees. Course is not repeatable for credit.
    3
  • Introduces the behaviors of groups and individual members of organizations and how to influence their behavior. Emphasis is on the tools managers use to achieve organizational effectiveness. 
    3
  • Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.
    3
  • Select a minimum of 6 credits from the following courses:
  • Provides an introduction to electronic commerce and the business trends in the dynamic e-commerce environment. This course covers the definition of e-commerce, technology and software requirements, security issues, electronic payment and marketing strategies. This course focuses on what to expect in business-to consumer (B2C) and business-to-business (B2B) e-commerce markets when creating an e-business. Course is not repeatable for credit.
    3
  • Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.
    3
  • Introduces the components of meeting planning, organization, personnel, finances, site selection, transportation, program design, promotion, arrangement of exhibits, and evaluation. Course is not repeatable for credit.
    3
  • Examines the elements necessary for the successful formation of a new small business and to enhance the skills of those already involved in the operation of a small business. This course includes the development of a complete small business plan. Course is not repeatable for credit.
    3
  • Presents the basic principles and techniques of retailing, multi-channel retailing, retail market strategy, planning merchandise assortments and buying systems, merchandising, operations, layout, store organization, site location, and customer service through a variety of retail operations. Course is not repeatable for credit.
    3
  • Focuses on the use of social media as a business srategy and how to match strategy with the goals of the business. This course compares social media marketing with traditional marketing and explores online best practices to futher business goals. Course is not repeatable for credit.
    3
  • Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Course is not repeatable for credit.
    3
  • Examines the principles and practices of advertising and its relationship to business in the promotion of a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy, and ethical considerations. Course is not repeatable for credit.
    3
  • Explores the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies. Course is not repeatable for credit.
    3
  • Explores international marketing for U.S. products, the increasing competitive international environment, and recent changes in the environment that have challenged U.S. business. This course focuses on the global marketplace and making marketing decisions in a global context. Course is not repeatable for credit.
    3
  • Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Course is not repeatable for credit.
    3
Total Degree Required Credits 34
Total Credits for A.A.S. Degree 61