Marketing Management Certificates

Certificate Requirements

• MAR-1011 - Principles of Sales

  Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. Course is not repeatable for credit.
  3
• MAR-2016 - Principles of Marketing

  Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Course is not repeatable for credit.
  3
• MAR-2020 - Principles of Advertising

  Examines the principles and practices of advertising and its relationship to business in the promotion of a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy, and ethical considerations. Course is not repeatable for credit.
  3
• MAR-2055 - Digital Marketing

  Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Course is not repeatable for credit.
  3

Certificate Requirements

Required courses:

• BUS-1015 - Introduction to Business

  Introduces the application of fundamental business principles to local, national, and international forums. This course examines the relationship of economic systems, governance, regulations, and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations, and business ethics. Course is not repeatable for credit.
  3
• ENG-1031 - Technical Writing I: GT-CO1

  Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.
  3
• MAN-1025 - Team Building

  Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.
  1
• MAN-1028 - Human Relations in Organizations

  Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.
  3
• MAN-2026 - Principles of Management

  Provides an overview of the principles of management. Emphasis is on the primary functions of planning, organizing, staffing, leading and controlling with a balance between the behavioral and operational approaches. Course is not repeatable for credit.
  3

Select one of the following:

• MAN-1016 - Principles of Supervision

  Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.
  3
• MAN-2024 - Leadership

  Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.
  3

Certificate Requirements

Required courses:

• ENG-1031 - Technical Writing I: GT-CO1

  Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.
  3
• MAN-1016 - Principles of Supervision

  Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.
  3
• MAN-1025 - Team Building

  Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.
  1
• MAN-2000 - Human Resource Management I

  Provides an overview of the contemporary issues, theories, and principles used to effectively manage human resources. Topics covered include job analysis and design, talent acquisition and retention, planning and recruiting human resources, selecting employees, job placement, employee training and performance management, selecting employees, compensation and benefits, and retaining employees. Course is not repeatable for credit.
  3
• MAN-2024 - Leadership

  Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.
  3
• MAN-2026 - Principles of Management

  Provides an overview of the principles of management. Emphasis is on the primary functions of planning, organizing, staffing, leading and controlling with a balance between the behavioral and operational approaches. Course is not repeatable for credit.
  3
• MAN-2030 - Corporate Ethics and Social Responsibility

  Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.
  3
• MAR-1011 - Principles of Sales

  Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques. Course is not repeatable for credit.
  3
• MAR-2016 - Principles of Marketing

  Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Course is not repeatable for credit.
  3

Select one of the following:

• BUS-2003 - Introduction to International Business

  Provides an understanding of the fundamental nature of international business. This course will cover the development of international business; theories and methods of international trade; financing mechanisms and terms used in export documentation and export finance; effects of economic, political and cultural environment on international business and trade; impact of geography on business transactions; impact of legal systems of international business; and developing an effective international marketing strategy. Course is not repeatable for credit.
  3
• MAN-2012 - Negotiation and Conflict Resolution

  Presents proper techniques in negotiation and conflict resolution. Explore the important practices that determine successful negotiation in business. Other key elements discussed are: principles of conflict resolution including business policies, accepted business contracts, labor union contracts, pay raises, and starting salaries. Course is not repeatable for credit.
  3
• MAR-2055 - Digital Marketing

  Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Course is not repeatable for credit.
  3

Certificate Requirements

Required courses: 

• BUS-1020 - Introduction to E-Commerce

  Provides an introduction to electronic commerce and the business trends in the dynamic e-commerce environment. This course covers the definition of e-commerce, technology and software requirements, security issues, electronic payment and marketing strategies. This course focuses on what to expect in business-to consumer (B2C) and business-to-business (B2B) e-commerce markets when creating an e-business. Course is not repeatable for credit.
  3
• CWB-1010 - Introduction to Web Authoring

  Explores the complete set of web authoring skills using HTML and/or other languages. The course covers links, backgrounds, controlling text and graphic placement, tables, image maps and forms. Course is not repeatable for credit.
  3
• MAR-1055 - Social Media for Marketing in Business

  Focuses on the use of social media as a business srategy and how to match strategy with the goals of the business. This course compares social media marketing with traditional marketing and explores online best practices to futher business goals. Course is not repeatable for credit.
  3
• MAR-2016 - Principles of Marketing

  Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Course is not repeatable for credit.
  3
• MAR-2055 - Digital Marketing

  Explores the digital marketing environment from both a consumer and business perspective. This course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. This course applies research and strategic marketing techniques in the digital marketplace to improve customer relationship management. Course is not repeatable for credit.
  3
• MAR-2660 - Marketing Analytics

  Investigates marketing analytics through the optics of a marketing professional. The course focuses on the foundation of marketing analytics by demonstrating an understanding of data management, exploring data analysis and visualization, comparing and contrasting, developing, evaluating and interpretation of models, communicating results to colleagues, clients and executives, and integrating analytics into an organization within a marketing context.  Course is not repeatable for credit. 
  3
• MGD-1041 - Web Design I

  Introduces web site planning, design and creation utilizing HTML through industry-standard development tools [may list specific software]. Emphasis is placed on applying stylistic decisions using cascading style sheets. Web-based considerations regarding color, typography, aesthetics, user interface design, and process integration with visual-based design tools will be explored. Course is not repeatable for credit.

  Course Prerequisites

  CWB 1010 with a grade of "C' or better, may be taken concurrently.
  3
• MGD-1058 - Introduction to UI/UX

  This course emphasizes the creation of solutions for suggested user tasks and the development of design patterns used in contemporary apps and websites. Course is not repeatable for credit.
  3

Select two courses from the list below, totaling six (6) credits.

• FVM-1064 - Digital Editing: Final Cut Pro

  Introduces the basic concepts and skills of non-linear editing using Final Cut Pro. The student will demonstrate comprehension in various editing techniques and apply the acquired knowledge to exercises in the class. The student will analyze other editors' works for aesthetic and technical merit and develop an understanding of industry standards and expectations. Capturing, outputting, and software integration are covered. Course is not repeatable for credit.
  3
• FVM-1065 - Digital Editing: Avid

  Introduces the basic concepts and skills of non-linear editing using Avid Media Composer. The student will gain facility in digitizing, compression, inputting, outputting, and software integration as well as the principles of nonlinear editing. The student will demonstrate comprehension in various editing techniques and apply the acquired knowledge to exercises in the class. Course is not repeatable for credit.
  3
• MGD-1011 - Adobe Photoshop I

  Concentrates on the high-end capabilities of Adobe Photoshop as an illustration, design and photo retouching tool. Students explore a wide range of selection and manipulation techniques that can be applied to photos, graphics and videos. Course competencies and outline follow those set out by the Adobe Certified Associate exam in Visual Communication Using Adobe Photoshop. Course is not repeatable for credit.
  3
• MGD-1012 - Adobe Illustrator I

  Concentrates on the high-end capabilities of Adobe Illustrator as an illustration, design and vector drawing tool. Students learn how to use the tools to create digital artwork that can be used in web design, print media, and digital screen design. Course competencies and outline follow those set by the Adobe certified Associate exam in Visual Communication using Adobe Illustrator. Course is not repeatable for credit.
  3
• MGD-1064 - Digital Video Editing I

  Introduces to digital non-linear video editing. Students will capture, compress, edit, and manipulate video images using a personal computer. Assembly techniques including media management, editing tools, titles, and motion control; transitions and filters, and special effects are explored. Course is not repeatable for credit.
  3
• RTV-1202 - Television Studio Production

  Examines principles and techniques of basic television production and direction in a laboratory setting using commercial television broadcast equipment for broadcast and institutional video productions. Differential tuition rates apply . Course is not repeatable for credit.
  3

Certificate Requirements

• MAN-1016 - Principles of Supervision

  Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.
  3
• MAN-1025 - Team Building

  Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.
  1
• MAN-1028 - Human Relations in Organizations

  Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.
  3
• MAN-2000 - Human Resource Management I

  Provides an overview of the contemporary issues, theories, and principles used to effectively manage human resources. Topics covered include job analysis and design, talent acquisition and retention, planning and recruiting human resources, selecting employees, job placement, employee training and performance management, selecting employees, compensation and benefits, and retaining employees. Course is not repeatable for credit.
  3
• MAN-2024 - Leadership

  Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.
  3
• MAN-2030 - Corporate Ethics and Social Responsibility

  Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.
  3

Certificate Requirements

• MAN-1004 - Stress Management

  Defines stress in both positive and negative effects. A discussion on how it effects both employees and the workplace. Causes of stress are identified and methods for managing stress are researched and practiced. Course is not repeatable for credit.
  1
• MAN-1017 - Time Management

  Provides a clear sense of purpose for the following: structured goals, overcome barriers, leverage practical strategies, tools, and techniques to develop and implement an effective time management framework. Course is not repeatable for credit.
  1
• MAN-1025 - Team Building

  Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.
  1
• MAN-1028 - Human Relations in Organizations

  Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.
  3
• MAN-2024 - Leadership

  Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.
  3
• MAR-1060 - Customer Service

  Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Course is not repeatable for credit.
  3

Certificate Requirements

Required courses: 

• MAN-1004 - Stress Management

  Defines stress in both positive and negative effects. A discussion on how it effects both employees and the workplace. Causes of stress are identified and methods for managing stress are researched and practiced. Course is not repeatable for credit.
  1
• MAN-1017 - Time Management

  Provides a clear sense of purpose for the following: structured goals, overcome barriers, leverage practical strategies, tools, and techniques to develop and implement an effective time management framework. Course is not repeatable for credit.
  1
• MAN-1025 - Team Building

  Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.
  1
• MAN-1028 - Human Relations in Organizations

  Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.
  3
• MAN-2012 - Negotiation and Conflict Resolution

  Presents proper techniques in negotiation and conflict resolution. Explore the important practices that determine successful negotiation in business. Other key elements discussed are: principles of conflict resolution including business policies, accepted business contracts, labor union contracts, pay raises, and starting salaries. Course is not repeatable for credit.
  3
• MAN-2024 - Leadership

  Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.
  3
• MAN-2030 - Corporate Ethics and Social Responsibility

  Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.
  3
• MAR-1060 - Customer Service

  Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Course is not repeatable for credit.
  3

Select two courses from the list below, totaling six (6) credits.

• COM-1250 - Interpersonal Communication: GT-SS3

  Examines the communication involved in interpersonal relationships occurring in family, social, and career situations. Relevant concepts include self-concept, perception, listening, nonverbal communication, and conflict. This is a statewide Guaranteed Transfer course in the GT-SS3 category. Course is not repeatable for credit.
  3
• ENG-1031 - Technical Writing I: GT-CO1

  Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.
  3
• MAN-1016 - Principles of Supervision

  Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.
  3
• MAR-2035 - Consumer Behavior

  Explores the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies. Course is not repeatable for credit.
  3
• MAT-1160 - Financial Mathematics

  Covers the fundamentals of financial mathematics. Topics include pricing, taxes, insurance, interest, annuities, amortization, and investments. Course is not repeatable for credit.
  3

Certificate Requirements

• BUS-1015 - Introduction to Business

  Introduces the application of fundamental business principles to local, national, and international forums. This course examines the relationship of economic systems, governance, regulations, and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations, and business ethics. Course is not repeatable for credit.
  3
• BUS-2016 - Legal Environment of Business

  Emphasizes public law, regulation of business, ethical considerations, and various relationships existing within society, government, and business. Specific attention is given to economic regulation, social regulation, labor-management issues, environmental issues, and contract fundamentals. This course analyzes the role of law in social, political, and economic change business environments. Course is not repeatable for credit.
  3
• ENG-1031 - Technical Writing I: GT-CO1

  Develops skills one can apply to a variety of technical documents. Focuses on principles for organizing, writing, and revising clear, readable documents for industry, business, and government. This is a statewide Guaranteed Transfer course in the GT-CO1 category. Course is not repeatable for credit.
  3
• MAN-1016 - Principles of Supervision

  Defines supervision, examines the functions of a supervisor, explains the necessary skills for successful supervision, relates supervision with human resources, and discusses supervisory challenges. Course is not repeatable for credit.
  3
• MAN-1017 - Time Management

  Provides a clear sense of purpose for the following: structured goals, overcome barriers, leverage practical strategies, tools, and techniques to develop and implement an effective time management framework. Course is not repeatable for credit.
  1
• MAN-1025 - Team Building

  Introduces the concept of working as a team member. This course emphasizes the ability to negotiate, collaborate, build consensus, and make quality decisions. Course is not repeatable for credit.
  1
• MAN-1028 - Human Relations in Organizations

  Introduces interpersonal relations most directly linked to attainment of organizational and individual goals in the business world. Other factors include motivation, career development, and conflict resolution. It explores the importance of effective communication in organizations. Addresses organizational issues such as employee motivation and customer complaints as related to product or service defects. Course is not repeatable for credit.
  3
• MAN-2000 - Human Resource Management I

  Provides an overview of the contemporary issues, theories, and principles used to effectively manage human resources. Topics covered include job analysis and design, talent acquisition and retention, planning and recruiting human resources, selecting employees, job placement, employee training and performance management, selecting employees, compensation and benefits, and retaining employees. Course is not repeatable for credit.
  3
• MAN-2012 - Negotiation and Conflict Resolution

  Presents proper techniques in negotiation and conflict resolution. Explore the important practices that determine successful negotiation in business. Other key elements discussed are: principles of conflict resolution including business policies, accepted business contracts, labor union contracts, pay raises, and starting salaries. Course is not repeatable for credit.
  3
• MAN-2015 - Organizational Behavior

  Introduces the behaviors of groups and individual members of organizations and how to influence their behavior. Emphasis is on the tools managers use to achieve organizational effectiveness. 
  3
• MAN-2024 - Leadership

  Focuses on the leadership skills for contemporary organizations. Covers development and communication a shared vision to motivate and empower employees to manage conflict, to negotiate, and to develop teams. Course is not repeatable for credit.
  3
• MAN-2026 - Principles of Management

  Provides an overview of the principles of management. Emphasis is on the primary functions of planning, organizing, staffing, leading and controlling with a balance between the behavioral and operational approaches. Course is not repeatable for credit.
  3
• MAN-2030 - Corporate Ethics and Social Responsibility

  Examines the concept of ethical corporate responsibility and how an organization's resources, including individual employees and work groups of the corporation, identify and respond to social and ethical problems. Included in the course are topics of corporate ethics and social responsibility, how these concepts apply to business and management principles, and the individual corporate citizen's involvement with making ethical decisions. Course is not repeatable for credit.
  3
• MAR-1060 - Customer Service

  Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes. Course is not repeatable for credit.
  3